Client: VEC
Problem: Males and females aged 18-29 don’t know the benefits of VEC and don’t vote because they don’t perceive council elections as important.
Target audience: Males and Females aged 18-29
Solution: Our campaign is to encourage our target audience of males and females aged 18-29 to vote, by conveying the message that every vote matters and that their vote makes a difference.
Storyboard
Creative Team:Judith Appiagyei and Nathan Cao
