Insight: Covid-19 is dangerous disease that can cause in sufferable pain, have long term health risks and can even cause death.
Client: Bank of Melbourne
Insight: The pandemic has greatly impacted Victorian businesses due to state lockdown.
Target Audience: Australians who have been unable, or might now be hesitant to visit Victoria.
Idea: Encourage people to travel to Melbourne and help boost businesses that need it the most by advertising landmarks on metrolites that are unique to Victoria. Each metrolite has a QR code that the target audience can scan on their phone that pulls up places they can eat, shop etc depending on the location advertised.
Client: RMIT Advertising
Insight: People hating ads can cause students to feel as though a career in advertising is irrelevant
Client: TikTok
Aim: TikTok wants to attract new users to the platform. They see this summer as the opportunity to show off exactly what they have to offer.
Target audience:18-34-year-olds who don’t use TikTok because they don’t think it has content for them
Insight: Summer is seen as a time where you can tick something of your “bucket list” or to simply just fulfil it by doing something you’ve never done or tried before. This is no exception for people aged 18-34.
Idea:Show the target audience that TikTok is a great platform to document and share their summer experiences.
Execution: Set up stations around the city that makes it easy for the target audience to do something they’ve always wanted to do on the spot, while documenting the process using the TikTok app by allowing them to create an account and using the hashtag #summerstartsontiktok.
Client: A foster care agency network
Target audience: Victorians aged 18 to 24 and aged 35 to 39
Problem: Victorians know little about foster care other than it is difficult and strenuous
Aim: Raise awareness of A foster care agency network by 15% amongst 18-24- and 35–39-year
Insight: fostering a kid has many benefits. One being it provides a stable academic situation for children in care, which improves academic abilities
Idea: Display different types of homographs, which are the same spelling, but different meanings to highlighting the importance of being able to tell them apart.
