Client: 21 Grams
Objective: Spread awareness about skin cancer amongst the young black people
Target audience: Young black people who are physically activeInsight: The sole of the foot is the most common sign of skin cancer amongst black people
Idea: Allow young people to check out the sole of their feet while they shop for sneakers
Store mirror
QR code information pop up
Store poster
Social media posts
Creative team: Judith Appiagyei, James Nicolaci, Jenanie Jude, Gil Browne
