Client: Connect Two
Objective:Create a dating that helps people with social anxiety build strong connections by making communication easier
Target audience: 18+ youth with social anxiety, looking for a relationship but struggle with initiating and maintaining conversations
Insight: People with social anxiety struggle with knowing how to respond to text messages
Idea: Demonstrate how difficult it can be to think of a reply to text messages, and to highlight that ‘Connect Two’ is the best dating app for people with social anxiety because it provides a reply for every message
Explanation gif
Youtube AD
Metrolites
Instagram stories
Instagram account: Connect Two's instagram account aim is to post content to help the target audience. Such as posting self help strategies including calm breathing and muscle relaxation exercises
Posters: Content from the Instagram account will be transferred into posters to inspire target audience when they’re out
